Businessman.
Minister.
Entrepreneur.
Three titles I stopped trying to reconcile, because they were never in conflict. Each one is a different room for the same work.
The businessman
CEO of SCube and Rizen Media. Profit and loss, employees and their wellbeing, clients and their deadlines. The executional life: unromantic, daily, and the foundation everything else stands on.
The minister
Teaching, the work of the Holy Spirit, outreach, churches, building relationships and building the kingdom of God. Not a weekend identity. The convictions here set the operating rules everywhere else.
The entrepreneur
Finding, funding and building other owners and leaders, through Moov and through how SCube hires. Business revenue turned into other people's beginnings.
From 2005,
briefly
Starting with websites
I began building websites as a teenager. That hands-on experience came before the business that became SCube.
SCube begins
I founded SCube as a business long before the UK limited company was incorporated. The early years were about websites, building practical skills and serving clients.
SCube Digital incorporated
Leicester, England. Company 08756283. Web engineering from day one.
The themes era
SCube Themes on ThemeForest. Stocky, our photography marketplace theme, becomes the flagship; CharityWP follows. A decade of shipping our own products begins here.
96Boards, for Linaro
Branding and community strategy for an open hardware initiative. Three years of community building that still anchors the portfolio.
breeze begins
Internal migration tooling becomes a product. Chrome extension first, then the platform.
breeze.bar launches on AppSumo
A lifetime deal, a niche audience, and a lasting product if not a large one.
Rizen Media starts
Video editing for the creator economy, growing into content strategy.
The consolidation
SCube rebuilt around delivery. Moov Capital's first cohort forming. Everything personal converging on shovan.co, this site.
Based in London
I am based in London, United Kingdom. I have lived in Leicester, Cambridge and Bristol, and my work connects the UK and India. Both countries have shaped the business and the people I have worked with.
Conversations
and coverage
My professional work has centred on digital platforms, marketing technology, people and the practical challenges of delivery. I spoke about headless CMS in financial services at the Innovate Finance Global Summit in 2023.
FinTech Magazine: SCube CEO Shovan Samuel on marketing in financial services.
Discover Headless Tech: migrating financial services to headless technology.